IMPACT: Measuring the Loss of Brand and Business Reputation after a Data Breach

Brand and business reputation suffer following a data breach. A recently released survey puts some numbers to the losses and shows just how much that damage can be, with breach of customer data being the most costly. The study, independently conducted Ponemon Institute LLC and sponsored by Experian® Data Breach Resolution, is believed to be the first study to compare the impact of the loss of confidential customer or employee information and sensitive business information with loss of brand and business reputation.

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Porter Wright Information Privacy and Data Security Workshop Series

Please join us for this informative series focused on the technical, enforcement, and practical aspects of experiencing and responding to a data security incident. For the complete invitation and details on registration please click here.

IDENTITY THEFT, CORPORATE DATA SECURITY BREACHES AND LAW
ENFORCEMENT: SHOULD I CALL THE COPS?

Learn How to Effectively Utilize Law Enforcement and Private Security Resources to
Protect Yourself and Your Business From Computer Criminals

January 20, 2011
11:30 a.m. - 1:30 p.m.
Lunch will be provided
Capital Club - 41 South High Street, 7th Floor
Columbus, Ohio

Focus issues:
Trends in Identity Theft
What Can Lead to a Data Breach
Law Enforcement
Identity Theft Investigations

 

HHS Withdrawing Breach Notification Final Rule - Temporarily

The Department of Health and Human Services (HHS) announced yesterday that it was temporarily withdrawing the breach notification final rule from review of the Office of Management and Budget (OMB) to allow HHS further time to consider these regulations.  The breach notification rule, among other things, requires covered entities to notify individuals whose protected health information (as defined by HIPAA) has been compromised or breached. HHS's explanation for the withdrawal was that breach notification was "a complex issue and the Administration is committed to ensuring that individuals’ health information is secured to the extent possible to avoid unauthorized uses and disclosures, and that individuals are appropriately notified when incidents do occur."  HHS stated that it intends to publish a final rule in the coming months.

 

Data Breach Incidents on the Rise

This week, the Identity Theft Resource Center released its 2010 data breach statistics report for data breaches through June 22, 2010. According to this weekly report, 2010 has already seen 325 reported data breaches exposing approximately 8.3 million records. Considering that the 2009 report shows 498 reported data breaches for all of last year, it looks like 2010 will see an increase in overall data breaches.

Companies collecting personal information should take proactive measures to avoid data breaches. Proactive measures include maintaining an up-to-date security policy, safeguarding sensitive data, encrypting data, turning on and monitoring system logs, and restricting access to only those who need it. (See our previous post for an example of why security implementations should be kept up to date.)

It is also important to have a preemptive response plan in place to deal with a data breach should one occur. A response plan should include means of investigating the data breach, notifying those whose records or information are potentially affected, addressing legal concerns, addressing public relations concerns, making other required notifications (such as those described here), and ensuring the data breach is not ongoing or recurring.

Security Breach Results in Fine Despite Prior Security Measures

In January 2008, the Davidson Companies, a financial services holding company, announced that a database containing current and past customer records had been hacked during a SQL injection attack. On April 14, 2010—more than two years after the network intrusion—the Financial Industry Regulatory Authority (FINRA) fined the company $375,000 for the breach.

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