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IMPACT: Measuring the Loss of Brand and Business Reputation after a Data Breach

Posted in Data Breach, Identity Theft

Brand and business reputation suffer following a data breach. A recently released survey puts some numbers to the losses and shows just how much that damage can be, with breach of customer data being the most costly. The study, independently conducted Ponemon Institute LLC and sponsored by Experian® Data Breach Resolution, is believed to be the first study to compare the impact of the loss of confidential customer or employee information and sensitive business information with loss of brand and business reputation.…