By Porter Wright on When Starbucks recently announced a change to their iconic logo, I took interest not only as an attorney specializing in trademark and advertising law, but also as a fairly regular consumer of Starbucks coffee (and, I confess, a Starbucks "Gold Level" card holder). This article discusses issues pertinent to both and addresses some interesting theories … Continue Reading
By Porter Wright on Bloggers have been buzzing since the Federal Trade Commission (FTC) updated its Guides Concerning Use of Endorsements and Testimonials in Advertising (“Guides”) to cover “consumer generated media” such as blogs and other Internet media forms. (16 C.F.R. Part 255) (.PDF) The changes are the first update since 1980 for the Guides, which are intended to offer guidance … Continue Reading
By Porter Wright on EurActiv.com (EU News, Policy Positions, and EU Actions on line) published an article on June 15, 2009 entitled "Nanotech claims ‘dropped’ for fear of consumer recoil." The article reported on a nanotechnology conference which took place in Brussels during the week of June 10 at which a scientist from the Woodrow Wilson International Center for … Continue Reading
