Popular Mechanics is reporting that Chrysler is utilizing YES Essentials fabric in its new vehicles.  The fabric utilizes titanium dioxide nanoparticles to repel odor and stains:

The newest version of YES Essentials fabric has an innovative technology that basically rids odors and volatile chemicals from the interior. The fabric has a nano-sized photocatylist (titanium dioxide) that transforms odors, smoke and harmful chemicals into micro-sized CO2 and H2O particles. And, no, the amount of CO2 that the seats release are not harmful to the environment, the manufacturer says.

I remember a number of audience members at our Nano App Summit environmental, health and safety panel greatly enjoyed Jerry Bahlmann’s hypothetical example of coffee barista uniforms with stain-resistant properties.  Who knew one of the first implementations of that technology would be in car seats?